Blue Ocean Strategy

Everybody irrespective of the private or public sector is discussing about Blue Ocean Strategy and how to apply the strategy into their fields in order to leverage to their competitive edge. I was asked to present an overview on the planning and management of MBPJ with regards to "How BLUE we are" to visitors yesterday. I spoke about the convention roles and functions of the local authorities, the challenges that we are facing now and the needs to reinvent. Challenges such as globalisation, global warming, aging society, ICT advancement and demographic change are forcing local authorities to readjust, adopt and adapt or else efficiency and effectiveness of the governance, service delivery and living environment will be affected. To do that, i suggested that local authorities should identify their SWOT, reinvent their concept of establishment, to apply appropriate technologies and be innovative. This is important to create value innovation by cutting down the cost of living, play, shop and working in the city in parrallel with the enhancement of value for service delivery, living environment and governance system. Innovations of MBPJ such as focus on participatory planning, Local Agenda 21, Barrier Free City Concept, Complaints Management System, Prudent Financial Management were deliberated. Having said this, one of the pertinent question asked was while creating an uncontested space to avoid competition is important in the Blue Ocean Strategy, doesn't it worth thinking to strengthen the originial concpet of PJ New Township will further consolidate the pioneer role of MBPJ. It is unneccessary for MBPJ to pursuit non core development such as tourism, finance service, economic etc as robust development of these sector might have adverse impact on the residents, the back bone of PJ City. Well, while integrating and balancing social, economy and environmental dimension of development will solve this dilemma, proper execution with higher integrity, competency and commitment is critically important. Perhaps this is worth giving a thought to explore...