3R in Vietnam

For effective promotion of 3R campaign, the pilot project team of 3R-Hanoi produces a song and dance on the 3R. It is performed every where and by the youth with fun and excitement. Looking at the expression of the youth, I believe this generation is the hope for 3R success in Vietnam. I presume the chances of success is brighter by targeting the youth. Having said this, the approach must have interested them and allow space for them to emulate with ease and creativeness. Imposing on the youth with other generation's perception and value is right some time, but might not be effective as they do not share the same thinking.