Social responsibility is about own responsibility towards the surrounding environment. It is the way how an individual treats his living environment, his fellow country man, his family, his work place, his nature, his school, his park, his drains, his house and etc. It is all about treating others like what he expects others to treat him. For example, if we anticipate respect from others, then we should have respected others first. Similarly, if we would like to see a beautiful and clean environment, we ourselves should refrain from creating more rubbish.
However, it is easy said than done. Practicing what we pledge is always a difficult task to do as many claimed. Some time people might think that with money and resources, we can do some damage and then rectify it. For example, Residents always say they made the payment for local authority to engage contractor to collect rubbish and therefore it is all right for them to generate rubbish without any limit. If we observe personal social responsibility in total, then this mentality of "paying others to repay our sin" will go against the principle of sustainability.
While many argue that corporate must practice greater social responsibility and rightly so, every individual should have started first. To me, it is no point of kept asking private sector to contribute more to the society without reciprocal by doing the same as an individual.
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