Community Initiative (3) - Marketing Strategy

I attended the Charity Sale Carnival organised by the Lovely Disabled Home, a partner of SS2 CARES at the SS2 Town Park on 28.9.2008. It was the first time I saw a big crowd covering the field with fun and noise. SS2 CARES activities organised by various partners have never attended by such a big turnout for the past two year. Although plenty of activities catering to the niece needs of community members, family, children and PWD, many ended up with big turnout for specific activities only. I wonder why comparing to the programmes organised by MBPJ? Much can be learned and relearned.

After assessing the modus operendi of last week Carnival, i found that big turnout is possible perhaps by complying with the 3 conditions. Firstly, the Carnival saw the participation of many sponsors and organisations that apart from selling the organisations were also able to mobilise their members and supporters to come. Secondly, pre-sale of coupon to the public has also encouraged better attendance. Many people attended the Carnival do so as they have bought the coupon in advance through personal friends. The concept of pre-sale is also another good measure for the organiser to have better estimation for food and goods preparation. Thirdly, the big crowd in itself is a magnet to attract more people to come especially the visitors who are curious on happenings in the field.

Community marketing is an art. Community does not lack of innovations and creativity. Perhaps MBPJ should recognise that and explore the possibility of tapping this resources.