Catch 22@PJ: Directional Sign for Advertiser

I noticed this signboard when traveled along the Jalan Templer recently. At first, i thought it was an advertising board for few advertisers, but realised later that it was the back side of a sponsored directional sign in which the front side showing the direction for this area. The siting which leaning towards the incoming traffic convinced me that it is a case of creative advertising marketing strategy. While the sponsors have the right of advertising by sponsoring the erection of the directional board, i presume greater monitoring mechanism should be there to ensure that it is not abused. Information should come first rather than making money. Similarly, it reminds me how creative others such as shop owners fence up the drain as storage place, house owners cement the grass land for car parking, workshop operators putting a tyre to pre-book the parking space etc. It is a case of "raping the public right", perhaps.