Effective Implementation

It was reported that rebate scheme for energy efficiency electrical appliances offered by the Ministry of Energy, Green Technology and Water does not meet the anticipated result. After 2 months of implementation, many qualified purchasers of new appliances do not care of applying for the rebate. It was quoted as a complicated process and the restriction is too much to fulfill with. While the scheme is a good start to encourage low carbon and energy saving living, the process itself becomes a hindrance for achieving the target.

People always say for effective implementation of a programme, 3 factors are important, namely the content, context and process. While the content itself of going green is noble and by right should be welcome by all like-minded people in dollars saving and environmental friendly, it does not mean that everyone will aim for it. Right context is also important such as the right target group, timing and circumstances. For example, affordability is one issue. If i can purchase an air-con with life span of 5 years but with more than 50% cheaper than the energy efficiency product, then for those concern about paying higher capital expenditure at the initial stage, the cost factor will be prioritised. Similarly, right process is also critical. We should facilitate the process by making application is an easy task and not adding eextra burden to the decision process of purchasing. If you request me to visit the Ministry in Putrajaya for the form and to submit again, then it might be not cost efficient for me to do so.

I wish the assessment rebate scheme for environmental friendly house owners offered by Petaling Jaya City Council will be an easy process.