Success in Exhibition

I attended 2 exhibitions recently and noticed that for a booth to attract more visitors than others, special strategies are required. These range from the location of the booth, design of the booth, information and material exhibited, free bees, friendly care takers, products or services required by the visitors and of course on site marketing.

In the Guangzhou Fair, MBPJ Booth was a hit amongst the visitors as it was located at the main hall and pedestrian corridor. Visitors visiting the pavillion will have no choice but by passing MBPJ booth even though they have no intention of coming inside the booth. Secondly, the Minangkabau design of the booth is so unique and refreshing for the Chinese visitors that many come over for a photograph session. Even our collegues wearing the Malay and Indian dressing are in demand for photograph shooting. Thirdly is the exhibits must be simple, attractive, informative and photogentic for viewing. Nobody will like to come cross to every exhibition panel to read through the details. Many will not spend time to get to the details unless it is required so for answering some questions in exchanging gift. Forthly, of course offering free gift will be another attraction. Many even come approaching for free bees rather than spending time visiting the booth. However, ensuring that people at least spend some time visiting the booth and not come solely for the free gift, some kind of games in relation to the exhibition should be held. On site marketing is another method to attract attention. For example, scheduled shows such as dancing and magic show will stimulate interest.

For a successful promotion during exhibition, I beleive the above are important ingredients. For this to happen, proper planning and preparation is required.